AI has transformed creative content creation by offering efficiency, scalability, and new creative possibilities, making it an invaluable tool for insight-led agencies. However, the key to success lies in adopting the right AI tools for specific tasks, rather than using AI for the sake of it. To harness AI effectively, we integrate it into a mix-media strategy, augmenting human creativity rather than replacing it. This balanced approach allows AI to enhance workflows, repurpose content across formats, and provide real-time optimization, ensuring campaigns remain both innovative and emotionally resonant while maintaining authenticity.